The best writers are also designers.
As many of you know, I teach business writing at the University of Maryland. The first presentation I deliver each semester is short and simple; the whole deck is 11 slides.
What can I convey in such limited space? It’s a mantra I repeat throughout the course, which I suspect that most of my students can recall well afterward: How your work looks can be as important as what it says.
In other words: To excel at writing, you need to master both form and function, both style and substance. You need to think visually.