How to Claim Credit When a Reporter Goes Around You
If you don’t communicate your value, your clients may not appreciate all your efforts behind the scenes.
If you do public relations (P.R.), there’s a good chance you’ve encountered a version of the following story: You pitch a client to a reporter. You don’t hear back. Then, months or even a year later, that same reporter contacts your client directly. The result: A prominent and positive profile that you seemingly played no part in.
Sound familiar?
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