About Jonathan Rick

I'm one of those lucky people whose jobs are extensions of their hobbies: I’m a digital-marketing consultant. Follow me on Twitter and circle me on Google+.

4 Hard Truths Every Aspiring Freelancer Needs to Hear


Working From Home

Most freelancers fail. Here’s how to set yourself up for success.

For a freelancer, time is money, so let me be frank: Freelancing is tough.

It’s tough from a financial perspective: You’re always hustling, and you eat only what you kill.

It’s tough from a psychological perspective: You don’t get a paycheck every two weeks, nor do you get to socialize with colleagues in an office.

And it’s tough from a productivity perspective: You have to be maximally disciplined and organized without a boss holding you accountable.

Don’t get me wrong — working for yourself can be deeply fulfilling. But before you try to realize your long-deferred dream, ask yourself if any of these constraints is a deal-breaker?

Continue Reading



The 4 Things Every Op-ed Needs


Kitten

Want to make your op-ed pitch-worthy? Then make sure you address these four essential elements.

As a ghostwriter, I’m often asked to draft op-eds. Yet contrary to what you might think, writing is the easy part; it’s the other stuff that’s hard.

Perhaps the hardest part is what happens even before I set pen to paper. For example, it’s one thing to have a great idea; it’s another to convey that passion with precision.

So the next time someone asks for help with an op-ed, take a step back and first address the following four issues. (If you’re feline-friendly, you can remember this formula as “CATS.”)

Continue Reading



This Is the Easiest Way to Make Your LinkedIn Profile Stand Out


Stand Out From the Crowd

One tiny tweak can make a big difference.

Whenever I deliver my workshop on LinkedIn, I always encounter pushback on the same point: How to write your headline on the social network.

What’s a LinkedIn headline? It’s the line directly under your name — on your individual profile page, in the sidebar of people similar to you, and in search results. After your name and headshot, it’s the thing that people view most.

Yet most people fail to exploit this opportunity. Instead, they fall back on LinkedIn’s default settings, which copy and paste your job title and employer into this critical field.

Continue Reading



5 Reasons Why People Think They Need a “Skills” Section on Their Résumé — And Why They’re Wrong


The Best Resumes Avoid This Mistake

Résumés should show off your skills, not shotgun them.

In writing a résumé, many people include a “skills” section. Here, they cram together “hard” skills, such as programming languages or software, and “soft” skills, such as “conflict resolution” or “adaptability.”

Let me be frank: This is a waste of space. Instead of ticking off vague notions like “Excel” or “Photoshop,” tell your audience how you used these programs. Get specific.

Continue Reading



Why You Should Always Be Extra Polite in Your Emails


WTF

A tale of two emails.

Sometimes an email is just an email. Other times, it’s an X ray of someone’s character. Here’s a perfect example of the difference.

Recently, a friend emailed me. He asked if I would forward the résumé of a friend of his to my clients that have intern programs. I did so happily.

Both people I emailed replied within a few hours (after all, they work at PR agencies). Yet while they basically said the same thing — “You’re too late” — the tones they used were strikingly divergent. Here’s what they wrote:

Continue Reading



These 3 News Outlets Have Figured Out a Better Way to Tweet


Work Smarter, Not Harder

When tweeting, most of us add an image only if it’s explicitly called for. For example, if we’re commenting on a facepalm by the White House chief of staff during a speech by the president, it makes sense to include the priceless pic.

Yet for the vast majority of content, the vast majority of people don’t think in visual terms. Instead, we put out the link along with some text, and leave it at that.

Continue Reading



A Few New Things You May Have Noticed on Our Website


The Jonathan Rick Group Team

They say the shoemaker’s son has no shoes. Few fields illustrate this principle better than marketing: so many of our fellow flacks neglect their own websites that it can be hard to take them seriously.

That’s why (after far too much procrastination), we finally made a few critical changes to JRG’s site. They’re nothing dramatic, but they facilitate major improvements in SEO and UX. Here are the details:

Continue Reading



Use This One Simple Trick to Make People Actually Read What You Write


Visual aids make writing easier and reading more enjoyable.

Smart writers know a secret. They know that what you write — your choice of words — is only half of any project. The other half is how those words look — everything from your font size to your margin widths. Packaging and presentation matter more than most people appreciate.

This is one reason stores like Gucci and Whole Foods can charge a premium: The layout of their bricks and mortar gives rise to a certain appearance and ambiance. By contrast, while I have nothing against Marshalls or Giant Food, when it comes to aesthetics, their displays just can’t compete.

Continue Reading



You’ve Been Apologizing the Wrong Way Your Whole Life


I'm Sorry You Feel That Way

Have you ever told someone, by way of apology, “I’m sorry if you feel that way”?

If so, please know that this is not an apology. In fact, this all-too-common phrase is one of the most specious in the English language. It’s a head nod toward contrition, but it’s utterly devoid of sincerity.

There are at least three major problems with these seven little words.

Continue Reading



You Have a LinkedIn Profile. Now What?


If you’re reading this, you no doubt have a LinkedIn profile. What you may not have is a full understanding of LinkedIn’s hidden powers — how it can transform your online presence from an afterthought into a model of thought leadership.

Here’s a quick example. LinkedIn offers two fields for your title: One is your career title (how you describe yourself at parties); the other is your job title (what your business card says).

To illustrate: Have you ever heard of the guy known as the “Assistant to the President for National Security Affairs”? Here’s a hint: You know him by his job (rather than career) title: He’s the “National Security Advisor.”

Sadly, when it comes to social media, most people conflate these two appellations. As a result, they miss an invaluable opportunity to optimize their brand in search results — not only on LinkedIn, but also in Google.

Continue Reading