Many thanks to Michelle Garrett for hosting me on her “P.R. Explored” podcast earlier this week.
For more than an hour, we discussed everything from why Wikipedia is the indispensable source for A.I. to why Wikipedians scorn trade publications. I also shared five questions to ask a Wikipedia consultant and identified three media outlets that most people assume are reliable.
Here are the topics we covered:
Topic #1: What is Wikipedia?
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Topic #2: How does Wikipedia work?
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Topic #3: What’s the biggest misconception that organizations have about Wikipedia?
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Topic #4: Why is Wikipedia more important now?
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Topic #5: How are companies and individuals added to Wikipedia?
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Topic #6: When should a company not pursue a Wikipedia page? Are there situations where you might advise waiting?
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Topic #7: What if a company or individual wants a Wikipedia page; what’s the best approach to qualify?
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Topic #8: Which sources do clients frequently assume count—but generally do not?
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Topic #9: Can trade-media coverage help establish a subject’s significance? What makes one trade source stronger than another?
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Topic #10: How can someone choose a reputable Wikipedia consultant?
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Topic #11: What if a Wikipedia consultant “guarantees” that a page will be approved?
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Topic #12: How long does it typically take to secure a Wikipedia page?
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Topic #13: Do you have advice about maintaining your Wikipedia page once it’s published?
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Jonathan Rick helps people navigate Wikipedia. Learn more about his process, view answers to common questions, and read his white paper on the six rules of Wikipedia sourcing.
