6 Ways to Better Brand Yourself Online

For the past year, I’ve had the pleasure of delivering presentations on career development to the Institute for Humane Studies. Here’s my latest, which offers six best practices to establish and protect your brand online:

1. Google yourself.

2. Manage negative links.

3. Create content.

4. Resist the urge to overshare.

5. Make LinkedIn your best friend.

6. Promote yourself.

Addendum (1/7/2013): On January 10, I’ll be delivering a version of this presentation to the Washington, DC, chapter of the Public Relations Society of America. On February 13, I’ll be speaking with Young Professionals in Foreign Policy.

Enjoy this post? Peruse my other presentations on SlideShare.

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