How the Red Cross Used Twitter to Raise $3 Million in 48 Hours


The more talks I deliver, the more I come to love PowerPoint. In fact, as a colleague recently told me, when thinking about how to explain something, I’ll often articulate how it might look in a slide deck. Accordingly, after coming across a study making the case for SMS donations, I thought, “This would be perfect for PowerPoint!” Hence, the above SlideShare.