The below excerpts come from e-mails between Marshall Manson, of Edelman, and Rob Port of the Say Anything blog. They span a two-month period in 2006 — though the first four selections all come from the same, original e-mail.
Tag Archives: Blogging
Should Blogs Be Independent of, or Integrated in, Their Host Organization’s Web Site?
Congratulations to Citizens Against Government Waste, which recently launched a blog, Swineline. Unfortunately, Swineline suffers from the same irritant that afflicts the blogs of the Cato Institute, Americans for Tax Reform, the Competitive Enterprise Institute, the Foundation for Defense of Democracies, and the Project on Government Oversight: It resides on a domain independent of the host organization (e.g., www.swineline.org instead of www.cagw.org/blog).
To me, this is myopic and counterproductive. Why build and drive people to an entirely new site when, by integrating the blog into your already developed site, you can centralize your traffic?