Wikipedia Is Wonderful But Weird. Let Me Help You Navigate It.

Wikipedia Screenshot

Do you want to create a Wikipedia page for yourself? Perhaps the page you drafted is bumping into Wikipedia’s notoriously opaque and unforgiving submission process? Maybe you’re mired in an edit war?

You’ve come to the right place.

I’ve been writing and editing Wikipedia pages for almost 15 years, both professionally and personally. Not only am I thoroughly conversant with the encyclopedia’s policies; I can also translate this esoterica into English.

For example, every claim you make needs to be footnotable — with a link. So, let’s say you were named one of America’s top neurosurgeons in 2015. Yet the only evidence online comes from bios you’ve written. For this reason, we can’t cite this award; we need documentation from a neutral, high-authority third party.

Those three descriptors — “neutral,” “high-authority,” and “third-party” — are critical; each link we use must come from a publisher or organization with a reputation for fact-checking and accuracy. Such sources typically include government agencies; major media outlets; academic publishers; and industry-leading research outlets.

Why such stringency? These rules are a big reason Wikipedia maintains its reputation as everyone’s go-to site for unbiased facts.


I follow a five-part process:

1. Hold a Kick-Off Call

We’ll discuss Wikipedia’s requirements and your vision for the page, then agree on an outline.

2. Conduct Research

You know the material best, so please share any links that bolster your case for notability. The more info I have, the more effective I’ll be. I’ll combine your links with my own research.

3. Develop Your Page

I’ll translate the above info into a proposed page. If you have edits, we can discuss them on the phone; you can mark up the Word Document using Track Changes; you can email me — whatever’s easiest.

4. Publish Your Page

Upon your approval, I’ll publish the page. To minimize pushback, I’ll proceed on a piecemeal basis.

5. Respond to Edits

If anyone pushes back during the above process — or for one week after the last part of the page is published — I’ll engage and try to reframe the issue.

Ongoing Protection

After their pages are live, many clients want to ensure that they stay that way — specifically, that the text remains current, accurate, and positive. To these ends, I offer two plans:

1. On Call

When you spot a problem or want to make an update, I can address these issues on an as-needed basis. This plan assumes that you’ll monitor the page yourself.

2. Monthly Retainer

If you’d prefer that your online reputation be protected on a continuing basis, I can take on the monitoring myself. When a change needs to be made, I’ll alert you to the situation, strategize about a solution, and then implement it as soon as possible.

Browse My Work

Here’s my white paper on what everyone needs to know about Wikipedia.


“Jonathan is among the most reliable and responsive professionals with whom I’ve ever worked. His recommendations are spot-on and his follow-through is thorough and effective. I recommend his services to anyone seeking creative solutions that make a real difference in the bottom line.” —Gene Grabowski, kglobal

“Jonathan is a master marketer. He possesses that rare combination of being able to create a compelling message and leverage technology for widespread impact. Jonathan is a true leader in his field, respected by his peers and extremely knowledgeable about the latest trends, strategies, and tactics.” —Greg Galdabini, HudsonLake Strategic Communications


Let’s chat!