They say the shoemaker’s son has no shoes. Few fields illustrate this principle better than marketing: so many of our fellow flacks neglect their own websites that it can be hard to take them seriously.
That’s why (after far too much procrastination), we finally made a few critical changes to JRG’s site. They’re nothing dramatic, but they facilitate major improvements in SEO and UX. Here are the details:
Aaron Sorkin is right: if you claim to be an expert in your field, then it behooves you to boast credentials. This is especially true in a field like digital communications, where if you’re going to sell a client on the value of, say, public relations, then you should have a few clips under your keyboard.
To be sure, that you have 10,000 Twitter followers doesn’t necessarily make you a Twitter expert. But if you want to be considered a pro, then you need to be a thought leader.