They say the shoemaker’s son has no shoes. Few fields illustrate this principle better than marketing: so many of our fellow flacks neglect their own websites that it can be hard to take them seriously.
That’s why (after far too much procrastination), we finally made a few critical changes to JRG’s site. They’re nothing dramatic, but they facilitate major improvements in SEO and UX. Here are the details:
Each of our practice areas now has its own webpage. (Previously, they were all consolidated on a single page.)
4. Semantic Nudges
Finally, from our error-404 page to our search-results page to the labels on our buttons, we’ve rewritten the generic text that most people never bother to change. For example: Instead of “Learn More,” we say “Intrigued?”
If you have a minute, I hope you’ll browse around. And stay tuned: There’s much more to come, including a new logo, new case studies, and a real homepage.