For a one-time flat fee, I will overhaul and optimize your LinkedIn profile — both your individual one and that of your company. Here are the details:
I run a digital-marketing agency in Washington, D.C., and have done LinkedIn work for more than 100 professionals — writers, consultants, executives, academics, students, founders, lobbyists, even craftsmen. I love doing this stuff so much that I also teach it at the University of Maryland.
I follow a four-part process:
We’ll do a phone call wherein you identify your goals, describe the vision for your new brand, cand highlight the key points of your career.
You’ll send over any materials you think may be helpful, including a résumé (this is the most important), a list of awards and certifications, news articles, and anything else you’d like to incorporate. (Don’t worry at all if you lack material; I can work with whatever you have.) At the same time, I’ll do my own research. For example, I’ll identify best practices for both your industry and people in your position. I’ll also review how your closest contacts market themselves, for good and ill.
Using the above info, I’ll create a beautiful new profile that strengthens your brand. Among other things, I’ll write your bio, develop a variety of elevator pitches, and rework your experience for each of your jobs.
I’ll also make sure you’re taking advantage of the lesser-known facets of LinkedIn, such as using an arresting cover photo, listing your volunteer projects, lining up your employers with their LinkedIn pages, and embedding links to your accomplishments.
After you’re comfortable with the draft, I’ll make your new profile live. But I won’t stop there. I’ll help you execute a battery of best practices to promote it. We’ll discuss the best ways to secure recommendations, opportunities for thought-leadership articles, and how to make sure you’re getting the most out of LinkedIn on an ongoing basis.
“Jonathan is among the most reliable and responsive professionals with whom I’ve ever worked. His recommendations are spot-on and his follow-through is thorough and effective. I recommend his services to anyone seeking creative solutions that make a real difference in the bottom line.” —Gene Grabowski, kglobal
“Jonathan is a master marketer. He possesses that rare combination of being able to create a compelling message and leverage technology for widespread impact. Jonathan is a true leader in his field, respected by his peers and extremely knowledgeable about the latest trends, strategies, and tactics.” —Greg Galdabini, HudsonLake Strategic Communications