If wooing reporters isn’t part of your stakeholder outreach, you might as well be writing on a typewriter. Whether we’re pitching them a story, monitoring their articles, or inviting them to a roundtable or field trip to your headquarters, we know how to influence these gatekeepers.
Case Studies
Here are a few examples of projects we’ve worked on:
Promoted the relaunch of Project Vote Smart to liberal and conservative media outlets, thus tripling traffic to VoteSmart.org in time for the 2014 midterm elections.
Promoted the relaunch of the Center for Education Reform, the nation’s premier nonprofit for school choice, by pitching a manifesto, YouTube contest, and ongoing series of conferences to both top-tier and trade reporters.
Created a comprehensive earned media program (online, print, and broadcast) for the American Conservative Union, lifting ACU’s profile locally and nationally.
Created critical support for BP, after Deepwater Horizon, by securing favorable coverage in high-authority blogs.
Browse Our Work
Skim our guide on how to win friends and influence bloggers.