We may live in an age of texts and tweets, but when it comes to thoughtful, sustained engagement, email remains the killer app. To be invited into someone’s inbox is the holy grail of digital communications.
And yet, once you get here, you face another challenge: How do you stand out among a nonstop number of messages?
To maximize this opportunity is both art and science. You need to blend analytics with instinct, ceaselessly A/B test, and balance your need for users to take action with their need for value.
We’ll help you plumb these depths and emerge with a list that’s not only bigger, but also more engaged.
Here are a few examples of projects we’ve worked on:
✔ Write, design, and deliver “Words to the Wise,” a monthly newsletter from Gotham Ghostwriters about the creator economy.
✔ Managed “S&T Snapshots,” a biweekly newsletter from the Department of Homeland Security about science-and-technology projects, boosting subscribers by 225%, click-through rates by 75%, and “Snapshots”-spurred traffic by 50%.
✔ Managed the 100,000-person email list for the Center for Education Reform, developing templates and policies, creating segments, and testing subject lines and send times.
✔ Wrote, designed, and delivered a monthly letter from the CEO of Broad Reach Retail Partners to investors.