Your LinkedIn Profile Could Be Better. I Can Help.

Your LinkedIn Profile Needs to Be Overhauled and Optimized. We Can Help.

For a one-time flat fee, I will overhaul and optimize your LinkedIn profile — both your individual one and that of your company. Here are the details:

About Me

I run a digital-marketing firm in Washington, DC, and have done LinkedIn work for more than 100 independent professionals, writers, consultants, executives, academics, startup founders, lobbyists — even craftsmen. I also teach this stuff at the University of Maryland.

Scope

I follow a four-part process:

1. Intake Call. We’ll do a phone call wherein you identify your goals, describe the vision for your new brand, and highlight the key points of your career.

2. Research. You’ll send over any materials you think may be helpful, including a resume (this is the most important), a list of awards and certifications, news articles, and anything else you’d like to incorporate. (Don’t worry at all if you lack for material; I can work with whatever you have.) At the same time, I’ll conduct independent research to fill in the gaps and integrate any additional info.

3. Overhaul. Using the above info, I’ll prepare a new profile for you in a Microsoft Word document. This includes a variety of new taglines you can use to pitch yourself. When done, I welcome your feedback via the phone or track changes in Word.

4. Launch. I’ll make the new profile live, then help you execute a battery of best practices to promote it (including tested ways to garner endorsements and recommendations).

Testimonials

“Jonathan is among the most reliable and responsive professionals with whom I’ve ever worked. His recommendations are spot-on and his follow-through is thorough and effective. I recommend his services to anyone seeking creative solutions that make a real difference in the bottom line.” —Gene Grabowski, kglobal

“Jonathan is a master marketer. He possesses that rare combination of being able to create a compelling message and leverage technology for widespread impact. Jonathan is a true leader in his field, respected by his peers and extremely knowledgeable about the latest trends, strategies, and tactics.” —Greg Galdabini, HudsonLake Strategic Communications

Further Reading

Here’s my LinkedIn workshop:

Next Steps

Intrigued? Let’s schedule a free consultation.

Recent Posts

Everything You Want to Know About LinkedIn, but Are Too Embarrassed to Ask


If you’re reading this, you no doubt have a LinkedIn profile. What you may not have is a full understanding of LinkedIn’s hidden powers — how it can transform your online presence from an afterthought into a model of thought leadership.

Here’s a quick example. LinkedIn offers two fields for your title: one is your career title (how you describe yourself at parties); the other is your job title (what your business card says).

To illustrate: have you ever heard of the guy known as the “Assistant to the President for National Security Affairs”? Here’s a hint: you know him by his job (rather than career) title: the “National Security Advisor.”

Sadly, when it comes to social media, most people conflate these two appellations. As a result, they miss an invaluable opportunity to optimize their brand in search results — not only on LinkedIn, but also in Google.

Continue reading?



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