If wooing reporters isn’t part of your stakeholder outreach, you might as well be writing on a typewriter. Whether we’re pitching them a story, monitoring their articles, or inviting them to a roundtable or field trip to your headquarters, we know how to influence these gatekeepers.
Here are a few examples of projects we’ve worked on:
✔ Promoted the relaunch of Project Vote Smart to liberal and conservative media outlets, thus tripling traffic to VoteSmart.org in time for the 2014 midterm elections.
✔ Promoted the relaunch of the Center for Education Reform, the nation’s premier nonprofit for school choice, by pitching a manifesto, YouTube contest, and ongoing series of conferences to both top-tier and trade reporters.
✔ Created a comprehensive earned media program (online, print, and broadcast) for the American Conservative Union, lifting ACU’s profile locally and nationally.
✔ Created critical support for BP, after Deepwater Horizon, by securing favorable coverage in high-authority blogs.