We may live in an age of texts and tweets, but when it comes to thoughtful, sustained engagement, email remains the killer app. To be invited into someone’s inbox is the holy grail of digital communications.
And yet, once you get here, you face another challenge: how do you stand out among a nonstop number of messages?
To maximize this opportunity is both art and science. You need to blend analytics with instinct, ceaselessly A/B test, and balance your need for users to take action with their need for value.
We’ll help you plumb these depths and emerge with a list that’s not only bigger, but also more engaged.