We may live in an age of texts and tweets, but when it comes to thoughtful, sustained engagement, email remains the killer app. To be invited into someone’s inbox is the holy grail of digital communications.
And yet, once you get here, you face another challenge: How do you stand out among a nonstop number of messages?
To maximize this opportunity is both art and science. You need to blend analytics with instinct, ceaselessly A/B test, and balance your need for users to take action with their need for value.
We’ll help you plumb these depths and emerge with a list that’s not only bigger, but also more engaged.
Here are a few examples of projects we’ve worked on:
✔ Managed the biweekly S&T Snapshots e-newsletter, boosting subscribers by 225%, click-through rates by 75%, and Snapshots-driven traffic by 50%.
✔ Managed the 100,000-person email list for the Center for Education Reform, developing templates and policies, creating segments, and testing subject lines and send times.
✔ Write and design letters from the CEO of Broad Reach Retail Partners, delivered monthly via MailChimp to Broad Reach investors and interested parties.