Branding

Whats Your Brand?

Branding, whether for your personal or professional life, is one of the most challenging communication campaigns you can undertake. Do it right, and you’ll reap the rewards of a successful career. Do it wrong, and you’ll spend a lifetime trying to recover.

Indeed, whether you know or not, you have a brand. Your brand consists not only of the clothes you wear and the people you associate with. It’s also the 160-character bio you draft for Twitter and the headshot you use on LinkedIn.

With every action you take or don’t take, there’s an opportunity to express yourself — to show how you’re different, to demonstrate your expertise — in short, to brand yourself.

Why JRG?

What makes me different from the countless consultants who throw around fancy buzzwords and lure with cheap prices?

Here’s one thing to consider: Not only have I helped hundreds of individuals elevate their brands. And not only do I practice what I preach for myself. I also teach this stuff, both at the University of Maryland and in private workshops.

My Niche

Branding is a big topic; here are the areas in which I specialize:

Cover Letters
Elevator Pitches
Job Searching
LinkedIn Profiles
✔ Personal Statements
Résumés
✔ Your Own Website

Further Reading

Check out my presentation on the secrets to perfect your digital brand:

Intrigued?

Let’s chat!