Show Me the Stories: How to Measure Social Media


It’s the $64,000 question. Your boss—and her boss—are always asking you for ROI reports. Strangers buttonhole you at parties. Your mom has no idea how to explain what you do for a living. What’s worse, sometimes you feel as if you’re faking it.

The question: how do you measure social media? After all, if you can’t measure it, you can’t market it.

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