The more talks I deliver
, the more I come to love PowerPoint. In fact, as a colleague recently told me, when thinking about how to explain something, I’ll often articulate how it might look in a slide deck.
Accordingly, after coming across a study making the case for SMS donations, I thought, “This would be perfect for PowerPoint!” Hence, the above SlideShare.
“Let’s put it on our website.” The refrain is increasingly common, but, as always, there’s a right way and a wrong way.
An amateur will do what’s easiest: copy and paste. But a pro knows that to copy and paste is to deprive readers of the Web’s richness. Shifting copy from dead trees to Web browsers is both art and science.
The art: to write for the web, you need to be not only a writer, but also a marketer, a designer, and a publicist. The science: to write for the web, you need to understand how people read on the web.
To this end, we’ll review the differences between reading something designed for a monitor and something designed for print. We’ll walk through the best practices of web writing, and review a variety of good and bad examples. We’ll also intersperse exercises throughout, so you learn by doing.
This past summer, I delivered a presentation on how to write better. My intent wasn’t to rehash the rules of grammar but to leave people with handy, memorable tips they could recognize and immediately apply to their own copy.