No Straw Men

I recently presented a short case for advertising online. But before you take the plunge, here’s a bit of news you should consider.
A study last week from the research firm IDC suggests that you’re better off spending your online budget on traditional ads rather than on social networks (socnets). According to IDC, just 57 percent […]

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After much procrastination, I just published my first post, on online advertising, at K Street Cafe, a blog “where experts from a variety of backgrounds share new and novel ways technology, the Internet and social media are being used to shape public policies.”
Many thanks to the Adfero Group for devoting its stellar resources to the […]

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