The 2 Biggest Blunders People Make When Talking With a Reporter — and How to Avoid Them

If you want to speak with the media, then you need media training.

Never confuse a reporter for a friend.

This conflation is often the first — and most damaging — mistake that people make when engaging with the press. After all, it’s tempting to get chummy with a reporter. He’s a professional listener who’s eager to quote you. In the glare of the spotlight, you get seduced by his charm and let your guard down.

But here’s the thing. Reporters have a job to do: To serve up the news in a way that’s interesting. You, too, have a job: To promote your side of the story. Inevitably, those two missions will clash.

In a Crisis, Use the Language of Empathy, Not Legalese

By Jonathan Rick

If your corporate policy is inflexible, cushion it with compassion.

In March, the federal government announced unprecedented news: It would give every American a stimulus payment of up to $1,200. Yet the check came with a catch: If you opted to have the money deposited into your bank account and your account is overdrawn, then your bank might keep part, or even all, of the payment to make up for your negative balance.

Leave aside, for the moment, whether this action is right or wrong. Instead, consider the diametrically different statements from two of the banks: