This Is the Easiest Way to Make Your LinkedIn Profile Stand Out


Stand Out From the Crowd

One tiny tweak can make a big difference.

Whenever I deliver my workshop on LinkedIn, I always encounter pushback on the same point: How to write your headline on the social network.

What’s a LinkedIn headline? It’s the line directly under your name — on your individual profile page, in the sidebar of people similar to you, and in search results. After your name and headshot, it’s the thing that people view most.

Yet most people fail to exploit this opportunity. Instead, they fall back on LinkedIn’s default settings, which copy and paste your job title and employer into this critical field.

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You Have a LinkedIn Profile. Now What?


If you’re reading this, you no doubt have a LinkedIn profile. What you may not have is a full understanding of LinkedIn’s hidden powers — how it can transform your online presence from an afterthought into a model of thought leadership.

Here’s a quick example. LinkedIn offers two fields for your title: one is your career title (how you describe yourself at parties); the other is your job title (what your business card says).

To illustrate: have you ever heard of the guy known as the “Assistant to the President for National Security Affairs”? Here’s a hint: you know him by his job (rather than career) title: the “National Security Advisor.”

Sadly, when it comes to social media, most people conflate these two appellations. As a result, they miss an invaluable opportunity to optimize their brand in search results — not only on LinkedIn, but also in Google.

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