A version of this blog post appeared on the Rock Creek Blog on January 26, 2011.
Last month, TechCrunch reported that the popular bookmarking site, Delicious, is trapped in “purgatory”: Owner Yahoo wants to sell the property, but in a way that protects Yahoo’s proprietary’s technology that Delicious shares with the rest of the purple family. Yet whatever its fate, Delicious continues to offer a service that’s not only superior to the competition but that also should be part of every digital PR toolkit. Here’s why.
A version of this blog post appeared in PRWeek on December 17, 2010.
After a conference or happy hour, many people find their pockets stuffed with business cards. If it was a productive event, the next morning you may be unable to pair each card with a face.
For the faces you remember, it’s customary to send off a nice-to-meet-you-hope-to-see-you-again e-mail. Often, the reply is just as trite.
This is the 1.0 way to follow-up: toilsome and monotonous. First, you need to remember what you discussed, then you need to craft a non-cliched missive. Then, when the need arises for a real follow-up, you run into e-mail’s static limitations.
If you look at the average electronic calendar, it’s chockablock with meetings and calls and out-of-office reminders; see above. Yet because the wording of each appointment follows a different format, it can be difficult to sum up your schedule with just a glance.
For example, one invite I just received says, “Full Team Weekly Tuesday Meeting – 1-XXX-XXX-XXXX; Participant code: XXXXXXX#.” The invite for a recent all-hands confab is titled, “All-Hands mtg.” Another appointment calls for a “newsroom report discussion,” while another one requests my attendance at “TMD Training.”
Wouldn’t it be helpful if all these appointments adhered to a standard format, so that, for example, the first word specified what the given item is? I’ve long been using such a template on my own calendar, and it makes perusing each day’s events much easier. Here’s the format I follow: