Show Me the Numbers!


It took a recession, but résumés finally are receiving renewed scrutiny. The ability to embellish and obscure shrinks when one out of every six workers is under or unemployed. More than ever, recruiters want to see accomplishments, not responsibilities; numbers, not adverbs.

Certain professions have it easier than others. If you’re a lobbyist, you cite legislation passed or defeated. If you’re a fundraiser, you count dollars raised. If you’re a political operative, you record a win-loss record.

Alas, if you’re a social media consultant, you probably shun such metrics. Sure, you’ve helped clients tweet and blog, but who among us hasn’t? Sure, you have 10 years of experience, but what have you achieved?

With the ever-growing pool of amateurs marketing themselves as authorities, the need to distinguish the talkers from the doers is urgent. And what better way to draw this distinction than through the crucible of numbers.

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The Post-Interview Follow-up Dance


Why U No Reply

If ever you’ve interviewed for a job you didn’t get, no doubt you’ve bumped into this unpleasant experience.

You interview, you send a follow-up letter—maybe even with some writing samples or references—and then you wait. A week or so goes by, and you check in, yet hear nothing. Another week passes, and your frustration mounts.

If you’re lucky, eventually you receive a form letter that the position has been filled.

Excuse me, but what the fuck?

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Is Personal Branding Overrated?


Personal Branding

Would you hire this self-described Internet strategist? He rarely blogs, doesn’t much tweet, and uses YouTube for quick and dirty videos filmed with a Flip camera.

No? Would your mind change if you knew he were a veteran of Microsoft and Yahoo, whom the Washington Post described as “one of the elder statesmen in the … class of online political operatives”? What if NationalJournal.com credited him with expanding the Republican National Committee’s e-mail list from 1.8 million to 12 million, and “dramatically improving the party’s social media outreach”? His name: Cyrus Krohn.

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How Would You Respond to This E-mail?


Before You Click Reply

In the first week of my first job, my boss sent me the following e-mail:

“Jonathan: Please find out who voted for BCRA.”

My first instinct was to reply, “Hi Bill: So sorry about this, but I don’t know what BCRA is.” Fortunately, before clicking Send, I rethought my response and instead Googled “BCRA.” Ten seconds later, I found the answer: BCRA stood for the Bipartisan Campaign Reform Act, otherwise known as McCain-Feingold.

These differing responses represent the two types of employees. The first response, which foists the burden back onto the questioner, comes from the slothful employee, who wants to go about his job without exertion and who does not seek success. The second response, which embraces the burden, comes from the achiever. He may not know the answer—and even be utterly ignorant of the subject—but he takes it upon himself to learn. He is averse to answering a question with a question, and considers it a failure if he cannot do what is asked, even with limited information. (A third response, research without success, is fine, as long as the research is undertaken in good faith.)

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