Should Blogs Be Independent of, or Integrated in, Their Host Organization’s Web Site?


Work Smarter, Not Harder

Congratulations to Citizens Against Government Waste, which recently launched a blog, Swineline. Unfortunately, Swineline suffers from the same irritant that afflicts the blogs of the Cato Institute, Americans for Tax Reform, the Competitive Enterprise Institute, the Foundation for Defense of Democracies, and the Project on Government Oversight: It resides on a domain independent of the host organization (e.g., www.swineline.org instead of www.cagw.org/blog).

To me, this is myopic and counterproductive. Why build and drive people to an entirely new site when, by integrating the blog into your already developed site, you can centralize your traffic?

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