1. Google yourself.
2. Manage negative links.
3. Create content.
4. Resist the urge to overshare.
5. Make LinkedIn your best friend.
6. Promote yourself.
Addendum (1/7/2013): On January 10, I’ll be delivering a version of this presentation to the Washington, DC, chapter of the Public Relations Society of America. On February 13, I'll be speaking with Young Professionals in Foreign Policy.
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