Aaron Sorkin is right: if you claim to be an expert in your field, then it behooves you to boast credentials. This is especially true in a field like digital communications, where if you’re going to sell a client on the value of, say, public relations, then you should have a few clips under your keyboard.
To be sure, that you have 10,000 Twitter followers doesn’t necessarily make you a Twitter expert. But if you want to be considered a pro, then you need to be a thought leader.
Thought leadership comes in many forms: writing op-eds, speaking at conferences, giving quotes to reporters. Since our publications and presentations are already online, we at JRG recently did the same for our mentions in the media. In fact, we created a blog, JRG in the News, to highlight these hits.