No Straw MenEnlightened discourse proscribes arguments that are weak or imaginary, like straw, set up only to be confuted summarily.

...whose day job is an extension of his hobby: I’m a social media strategist.

Let me quote my LinkedIn profile:

Put simply, I help clients to leverage the Web in all its splendor. Whether via a website, social network, blog, ad, or app, I’ve employed e-strategies to develop brand identities, raise awareness, motivate actions, and shape public opinion.

...where I've worked for Susan Davis International, Booz Allen Hamilton, and Rock Creek Strategic Marketing, I cut my teeth in traditional communications and journalism.

I flacked for the American Conservative Union and the Cato Institute, and reported for Time magazine and the Pittsburgh Tribune-Review.