Earlier this month, Kathryn Stetz of Qorvis Communications e-mailed TechCrunch, the world’s second most popular blog, asking to “order[] a reprint on an article” that appeared there.
The response, a couple weeks later, came from the blog’s founder and co-editor, Michael Arrington: “We’re a blog. We don’t do prints, let alone reprints.”
Oops. Or as former Qorvis staffer Jesse Thomas comments, “Selling digital PR and not knowing that TechCrunch is a blog is definitely an embarrassment.”
Yet before we scapegoat Qorvis, I suggest that we consider the context in which this might have taken place.
Post continued here.
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment